Pepsi pulled their ad Wednesday starring Kendall Jenner after it immediately sparked controversy.
The company released this statement: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."
This isn't Pepsi's first ad controversy. In 2013 the company pulled an ad accused of racism and normalizing violence against women.
Business Insider
The original video description:
A short film about the moments when we decide to let go, choose to act, follow our passion and nothing holds us back. Capturing the spirit and actions of those people that jump in to every moment and featuring multiple lives, stories and emotional connections that show passion, joy, unbound and uninhibited moments. No matter the occasion, big or small, these are the moments that make us feel alive.
Starring Kendall Jenner and featuring music from Skip Marley.
Pepsi, Kendall Jenner protest ad called 'tone deaf'
A new ad featuring Jenner appearing to bring a protest to an end by sharing Pepsi has been slammed on social media, with some calling out the scene for exploiting the "Black Lives Matter" movement.
ABC News
No comments:
Post a Comment